African brands to the World.
SAG builds interconnected platform companies that solve African challenges. We focus on R&D, business development, and strategy for our clients and partners, enabling them to make a mark in their industries.


Our Focus.

Research &

We enable innovation and create new products and services by using our extensive experience, network, and insight. Our R&D team builds successful, award-winning products that make a mark in the industries.

Business Development
& Management

We enable forward-looking companies to grab new market opportunities, expand into new markets, understand and position themselves among competitors and find ways to grow revenues continuously.

Strategy &

We deliver unbiased insight using in-depth industry knowledge from both our research and experience through our subsidiaries. The insights enable our clients to make high-level decisions that keep them moving forward on a wide range of issues.

Network of

Smart Lab is an innovation hub that exists to grow the African Innovation ecosystem by empowering youth, corporates, and startups to develop groundbreaking solutions.


Smart Codes is a 360 degrees marketing and communication agency that places brands at the top of the consumer’s mind using innovation and technology. Our mission is to solve Africa's challenges through technology. We do everything from strategy, digital, creative, events & activations, media, and public relations.


Smart Studio is an innovative content creation studio producing content that tells stories, crosses market boundaries, and attracts customers for its brands, products, and clients.


Smart Foundry is a product development and management company building solutions for corporates and investors in Africa.


Smart Nology is a technology consulting company that builds premium end-to-end solutions for brands in Africa. Smart Nology helps companies grow and achieve their goals through technology.


trust us.

Ready to start
a project.

Lets build something awesome together!

Say or call +255 786 675 487


House No 346
Senga Road, Mikochen A,
Dar es Salaam, Tanzania.


Do you have what it take
to make a mark?

Send us your CV

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Smart Codes

But, while the opportunities are nearly endless, it can be hard to strategize and execute effectively.

That’s why we built SAG. Our research and advice help brands like yours understand the strategies that will work for you and your customers. And our platform of interconnected companies can help you implement high-quality solutions quickly and in a holistic way.