Your Growth Partner in

SAG builds interconnected platform companies that
solve African challenges.

Our Solution Let’s Grow

Our Integrated
Solutions

Smartcodes

We enable innovation and create new products and services by using our extensive experience, network, and insight. Our R&D team builds successful, award-winning products that make a mark in the industries.

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Smartlab

Smart Lab is an innovation platform that connects learners and corporate partners to empower ground breaking solutions that will impact African communities.

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Smartnology

Smartnology simplifies complex challenges through user-friendly technology. Working with brands locally and internationally, we structure and build organizational and technical capabilities

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Smartfoundry

We believe that it is within Africans to solve the challenges facing our communities. At Smart Foundry, we are relentless in the pursuit of what these challenges are and ways of tackling them.

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Smartstudio

We are an innovative creation studio producing content that tells stories, crosses market boundaries and attracts customers for its brands, products and clients.

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Find Special Solution
in your Sector

Corporate and
Business

Find Special Solution
in your Sector

Startup and
Investors

Public
Sectors

Industries we impact

Discover how we’re helping shape the future of broadcasting, finance, commerce, government, and connectivity through tech and creativity.

Creative and Creator Economy

SAG leads the transformation of digital media broadcasting, empowering creators through innovative storytelling, creative solutions, and hybrid media experiences.

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Sports & Entertainment

Through strategic partnerships and engaging content, we connect brands, fans, and communities, redefining how audiences enjoy and interact with sports and entertainment across Africa.

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Telco & Connectivity

SAG delivers digital transformation through AI-powered customer engagement, IoT solutions, smart connectivity, and innovative mobile ecosystems.

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Financial Services (Banking & Fintech)

SAG supports banks and fintech startups with AI-driven financial solutions, customer analytics, digital banking platforms, and automated marketing tools to enhance financial inclusion.

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Manufacturing & Retail (Connected commerce)

We transforms manufacturing and retail by integrating digital technology into commerce. Our solutions streamline operations and enhance customer experiences, empowering businesses to meet market demands across Africa.

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GovTech (Public sector Innovations)

SAG supports public sector innovation by developing GovTech solutions that enhance service delivery, governance, and citizen engagement.

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Where Ideas are Tested,
Built, and Launched

Creative
Lab

Where Ideas are Tested,
Built, and Launched

Innovation
Lab

Idea
Lab

What's new

03 Dec, 24

SAG Day is Here!

SAG Day, happening on December 18, 2024, at the Julius Nyerere International Convention Centre (JNICC), is a key part of Tanzania Startup Week. The theme for this year is "Unifying Vision for a Digitally Empowered Future."

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07 Nov, 24

Executive Echo Podcast | The Future of Communication and Branding with Mark Bichachi

Edwin Bruno sits down with Mark Bichachi, a renowned communication strategist and branding expert, to explore the evolving landscape of communication, branding, and digital marketing.

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