Heineken, one of the world’s largest international and independent brewer making the most premium beer tasked us with managing its online reputation within Tanzania’s digital space, over and above support on trade activations through digital marketing, the Nyama Choma festival particular in this case.
PRE-EVENT Active push on Twitter through reward SMS blasts to the Heineken guest database. We also invited 7 social influencers.
DURING EVENT Ran a reward for the most engaging and active twitter follower. Live engagement by the MC to push Heineken activities with the reward of a Heineken bucket.
POST-EVENT Thank you post on Twitter, event photos posted within 24 hours of the event and promoted on across social media.
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