In this episode of the Executive Echo podcast, Edwin Bruno talks with Mis Sabra Saleh about "Building Authentic Brands Through Strategic Storytelling."
They discuss how Public Relations and storytelling have evolved beyond traditional methods.
Here’s what you can expect from this episode:
- The fundamentals of communication and brand storytelling
- Balancing the focus between customer-centric and employee-centric communication
- Integrating culture-building within brand narratives
- Unpacking the critical elements of communication that resonate most with customers
- How AI is shaping the future of PR and storytelling
Listen to this episode to learn more.
